Beauty commerce start-up releases new mobile apps 

Beauty commerce platform DashHound has launched new mobile applications for both iOS and Android devices as part of its continued expansion.

The Newport-based business, which allows consumers to find products used by celebrities and influencers, said the apps will help people make more informed purchase decisions.

Founded in 2016, DashHound is building an accessible search and discovery platform for the beauty industry. It’s already being supported by 300 influencers and 2000 brands.

Kirsty Williams, founder and co-CEO of DashHound, said the company is leveraging social data to help people shop for beauty products.

“The mobile apps provide a simple way to research and shop, helping DashHound’s consumers who use the platform to make more informed purchases than ever before,” she explained.

“DashHound is altering the way consumers shop for beauty in a way never seen before. It has helped consumers discover the products their favourite influencers have talked about.

“The addition of the mobile apps allows for a seamless end to end experience, making it the easiest and the most valuable research tool. Equipping consumers with everything they need to make an efficient, informed purchase decision is at the heart of what we do, so we are delighted to announce the launch of our mobile apps.”

DashHound works by collecting raw data, including social content and product information, and turning it into actionable data.

Kirsty continued: “Combining content and data with analytics and technology, as well as a deeper understanding of the beauty consumer’s needs, the DashHound platform and mobile applications are designed to help consumers make better-informed decisions.

“Users can discover new trending products, find their favourite influencers, and shop discoveries. DashHound’s mobile apps include the automatic detection of products in YouTube videos. This new technology provides consumers with the ability to know which products are mentioned in the video ahead of, or after watching it.

“Users are also permitted to build and share product collections/wishlists of their discoveries on other top social networks including Facebook and Twitter. With Christmas right around the corner, this could be a perfect way to let loved ones know what products they’re eyeing up.”