Cardiff-based estate agency launches new proptech platform

Four Walls Online, a multi-award winning estate agency based in Cardiff, has launched a new proptech platform to bridge the gap between online and high-street estate agencies.

It believes that the ‘Bricks versus Clicks’ way to sell a home is a highly contested subject, with high-street favourites claiming better net sales prices and their online competitors offering low-cost fees.

The company developed this platform with the belief that these two models aren’t mutually exclusive. In 2016, Home Owners Alliance predicted the rise of the hybrid estate agency.

In Wales, Four Walls Online is one of the first agencies to adopt this model. The firm’s new platform is highly interactive and aimed at sellers, buyers, landlords and tenants.

Users are able to log in any time day or night from any device to progress the sale or let of their property – including scheduling viewings, negotiating offers, and managing payments.

Francesca Coles, agency manager at Four Walls Online, explained: “95% of property searches begin online, so choosing an online agent is a smart decision – but we also know from our research that online services aren’t for everyone.

“This is while vendors might be happy to handle their own viewings. They  may prefer our experienced property professionals to handle sales progression for them – so we help our customers tailor their package to suit their needs and budget.

“The savings we’ve made as a result of launching our Property Platform, we’re passing directly to our customers by offering some of the most competitive prices around.

Before launching the platform at the start of the month, Francesca’s team spent weeks beta testing to check functionality and hone user experience. The firm has s already processed three Sales and ten new lets through the platform.

So far, feedback has been positive. Mr & Mrs Frayling in Cardiff chose the Four Walls Complete service, instructing the professional team to handle the sale for them.

“From the valuation and discussion about the services Four Walls Online offer, to the imaging and sales brochure, we’ve been completely impressed with the whole process and services on offer,” they said.

Our agent Laura has been superb, always checking each viewers’ suitability and ability to proceed before the appointment and keeping in touch afterwards with feedback and to advise on next steps.”

First time Landlord Adrian Guignard from Penarth has also had success with the platform. He said: “I needed a lot of advice and help. Thankfully, Tom and the team at Four Walls were always ready to help.

“The photos and online marketing they did was first rate, resulting in a let agreed in less than a week. It’s a great service and completely stress free for me – I know I’m meeting all the new regulatory requirements because Four Walls is a fully licensed and accredited agency.”