Creative digital agency Sequence nominated for BIMA award

Cardiff-based creative digital agency Sequence has been announced as a finalist for a BIMA (British Interactive Media Award) in the B2B & Professional Services category.

It’s been nominated for its work with Honeywell Aerospace and will attend an exclusive awards night on September 17th, accompanied by some of the UK’s biggest brands and their agencies.

Two years ago, the Fortune 100 company approached Sequence to help it create a more engaging customer experience. As a result, Sequence built an interactive touch-enabled web application to showcase Honeywell’s range of product components for various aircrafts.

James Bearne, creative director at Sequence, said: “Our focus was on stimulating conversations between Honeywell and its customers. The more time they spent with the brand, the more connected they became.

“We wanted to create something compelling – something that was cinematic, unique and visually striking – all of which had to work across a variety of devices with limited performance capabilities.

“We’ve not just approached this to be a good-looking project. It has commercial value behind it. It solves real problems with considered design and technical excellence but still delivers a memorable experience. We’re delighted this work has been recognised within the digital industry. “