Cwmbran-based Blurrt launches £500K Seedrs crowdfunding campaign

Cwmbran-based Blurrt, a tech company that specialises in analysing social media posts, has launched a campaign on crowdfunding platform Seedrs to raise £500,000.

So far, it’s raised over £300,000 and is offering 25 per cent of equity. The money, the company says, will be used to accelerate further growth, recruit a sales/marketing team and explore overseas markets.

This is its first ever crowdfunding campaign with Seedrs. It launched in 2013 with the aim of helping customers understand social conversations through the curation of data and the identification of key conversation hotspots.

It works by using multiple search queries and collecting all relevant social posts, which can be accessed and exported for use on-screen, online or in reports. Users can get insights into subject, emotion, reach, gender, geolocation and engagement.

Jason Smith, CEO of Blurrt, said: “Today marks a very exciting milestone in the history of Blurrt. We’re delighted to announce the launch of our very first crowdfunding campaign with Seedrs. We’re seeking to raise £500,000 to help accelerate our growth plans, recruit a sales and marketing team and explore overseas markets.

“Since our launch in 2013, we have achieved notable successes in our target markets, including being the first to broadcast live Twitter reaction to a political debate in the UK. We’ve also worked with BBC3, BBC Wales, S4C, ITV Wales & the Welsh Government. We are currently working with Welsh broadcasters on the Rugby World Cup & with brands such as Go Compare.”