Digital revolution helps North Wales hospice raise £250,000
A hospice in North Wales has raised £250,000 to continue offering end of life care after implementing a new digital strategy.
St Kentigern Hospice, based in St Asaph, has been working with Welsh digital agency Livetech to help it raise funds digitally.
The Lladudno-headquartered company, which offers services in internet marketing, SEO, website design and app development, created an easy-to-use website for the charity.
This has allowed the eight-bed hospice, which relies on 80 per cent of its income from public donations, to raise more funds and reach out to families and patients who desperately need support.
Trefor Jones, chairman of St Kentigern, believes the web offers a vast array of possibilities for charities and has benefited greatly through using services such as JustGiving.
He said: “Using online methods is an exciting development in terms of fund-raising and something we are looking to expand.
“Overall, we have already raised £250,000 through things like Just Giving pages for fund-raising efforts and the new website. We believe there is great potential to increase online income.
“For us, it’s such a handy tool to reach out to the wide range of people that we have contact with. It’s a fast-track to talk to them and for them to talk with us.
“It’s remarkable that every age group, from children that are six and seven years old to people in their 60s and 70s, they’re all engaging with the digital world.
Commenting on the impact the new website has been having on the hospice, Trefor said: “The website built by Livetech has been very successful, and it’s driven a lot of revenue.
“With revenue you need to tap every resource you can, and the website has been a very powerful tool for us. It makes life easier for people to donate money to us, and easier for us to handle it.
“The website is a way for people to gain information about is and the work we do to help people in their time of need. We can tell our story on the digital platforms.”
Paul Levy, managing director of Livetech, said: “St Kentigern really is a wonderful organisation. It’s a real privilege to work with them, and we’re delighted that the website we built for them has enabled to raise so much money.
“It’s essential for charities to be digitally aware. It’s one of the most cost-effective ways you can communicate with a target audience.
“You have to get the right balance between your website assets and your social media and get them working together. You want to get people sharing information as well.
“It’s about understanding people’s needs and what makes a difference to the organisation.
“From a fundraising point of view they’ve got such a lot on the go. They’ve got events, donations, the shops, and now they’ve got an online shop and online donations as well.”