Five simple ways virtual reality can transform your business
by David Warrender, May 18
Virtual reality technology has evolved to the point where users can immerse themselves in an environment that looks and feels like the real world.
When skydiving through a VR headset, your body reacts as if you’re falling from a plane. VR is becoming more affordable and accessible for companies and has multiple business applications.
In the run-up to Digital Festival in Cardiff on May 21 and 22, David Warrender – CEO of Innovation Point – talks through five simple ways you can take advantage of those applications and let VR transform your business.
Create an immersive sales experience
It takes more than a good pitch to seal the deal. Competitors are everywhere; consumers are spoilt for choice. Saturated sectors like property and tourism have to be sharper than ever to close the sale, but for many VR is completely changing the experience.
The property sector is seeing homebuyers touring houses and flats from the comfort of an armchair. Holiday-makers are comparing hotels and beaches from the office of their travel agents. Petrol-heads are testing sports cars from around the world at local dealerships.
VR is a fast way to let customers see for themselves how your product works, what your service can offer and how they could feel after purchasing it.
Take training to the next level
Training your team can be expensive and time consuming. Depending on what you do, it can be logistically complex to recreate that live environment – building machinery, for example, or flying a plane. With VR, you can create bespoke training programmes to suit your requirements, either through third-party apps or by coding your own software.
Your team can practice specific tasks in simulated environments, hitting the reset button whenever they need. This brings a wealth of benefits; users can infinitely repeat programmes without increased cost – practice makes perfect, after all – and training can be easily adapted to suit changes in your work alongside company growth.
For example, VR start-up Immersity creates real life scenarios in digital landscapes, which builds confidence and muscle memory without danger. The company is currently building Google’s hazard identification training.
Brainstorm somewhere exciting
You’re probably bored of the boardroom by now, and let’s face it, so is your team. It’s hardly the most creative environment to get the ideas flowing.
With VR, you could take those meetings to a forest, desert island or faraway planet. In a more practical sense, VR could bring remote workers to the same place – a more user-friendly alternative to conference calls of the past.
Simply demonstrate complex B2B services
No matter how smart your solutions are for other companies’ problems, it can be hard to demonstrate how they could work in reality.
And PowerPoint presentations just don’t cut the mustard. Through VR, new clients can experience how your products or services work in a contextually relevant environment.
For example, your company might offer a cloud-based software that boosts efficiency in data analysis or market research. For non tech-savvy clients, that could be a cloud they’d rather avoid. VR could help show them the silver lining and break down the complexity, helping your audience visualise how the process works in an easily understandable format.
The same principle applies across sectors, products and services, and could lead to closing sales within a wide range of previously inaccessible markets.
Find the perfect candidate for the impossible job
You’re recruiting for a role that requires a person to complete challenging, hands-on tasks under immense pressure. It can be difficult to replicate that in an interview setting.
VR allows the creation of situational challenge for candidates to complete in a virtual environment similar to real life. You can assess the capabilities of potential recruits first hand, rather than on stories of previous experiences.
VR can also help boost applications from top candidates – applicants to the British Army can experience tank driving and the thrills of parachuting through VR headsets – and give them a real sense of what a day on the job might look like.
You can test the latest developments in VR technology at Digital Festival – headline sponsored by GoCompare – in Cardiff on Monday 21 and Tuesday 22 May 2018. To learn more and get your free ticket visit: www.innovationpoint.uk/digital-festival