For Cardiff brings Christmas to town with VR

FOR Cardiff, a project aimed at driving business in the Welsh capital, has unveiled a £50,000 Christmas campaign to position the city as a top festive destination. 

The campaign, which will reach around five million people, will promote Cardiff as a place where people can go to shop, eat, party and keep entertained this Christmas.

It’s also teamed up with Orchard 360 to deliver a plethora of virtual reality and augmented reality experiences. Members of the public will be able to take a virtual sleigh ride using VR.

Supported by Capital FM, the organisation will also launch a smartphone app called Cardiff Present Hunt, which will give people the chance to win gifts and be entered into a prize draw.

Using the app, people will have to follow clues to each gift and capture them with their camera using augmented reality technology.  It’ll work in a competition-like fashion.

The programme will encourage visitors to explore new parts of Cardiff, while supporting over 900 businesses that fall within the city’s Business Improvement District.

A television, radio and online advertising campaign will be used in the project, and be targeted at families across South Wales, Gloucester, Herefordshire and Bristol.

Adrian Field, executive director of For Cardiff, said: “Christmas is the perfect time of year for us to make a significant investment to encourage people to visit Cardiff.

“We want to ensure that the city is seen as one of the top Christmas shopping destinations and that we can offer a unique experience to other cities.

He added: “We’re really excited to share Cardiff’s first ever VR and AR experiences with people, nothing like this has been tried in the capital before and we hope it will give visitors something else to look forward to when visiting the city.

“More people, spending longer amounts of time in the city isn’t just great for shops; restaurants, hotels, bars and all of the other businesses in our area will benefit and we hope it will give them an extra boost over Christmas.”

Image credit: Colin and Sarah Northway