Former FremantleMedia executive becomes chairman of Blurrt

Cymbran-based tech start-up Blurrt, which specialises in social media analysis, has appointed former FremantleMedia executive Simon Spalding as its chairman.

Spalding will join the firm with the aim of shaping strategic decisions and overseeing ambitious growth plans in the UK as well as international markets. He was previously a board advisor.

Core roles at Blurrt will include managing investor relationships and overseeing sales and marketing processes as the brand continues to expand. It recently launched a £500,000 crowdfunding campaign.

The executive has built up an impressive international career in television and marketing, with previous roles including Fremantle’s regional CEO for Europe and Asia Pacific and CEO of Yummi Media Group.

Blurtt works with high-profile organisations such as the BBC, ITV and Warner Brothers to deepen engagement and understanding of social audiences using sophisticated analysis software. 

Spalding said: “I was drawn to Blurrt because I instantly loved what their product could do. The platform has a unique ability to discover and surface social content in a way that no-one else in the market can currently offer – and that in itself is hugely exciting.

 “In all my previous roles, I have focused on creating and capturing value from unique content. Blurrt’s platform delivers a unique ability for users to seek out, aggregate, interpret and then utilise this rich content stream either to further engage their audience or to better understand how to address their customers’ needs.

“The platform has uses across a broad range of industry sectors and is easily scalable on an international basis. I look forward to helping drive this company forward and showing the market the value its services can add.”

Jason Smith, CEO of Blurrt, added: “We are delighted to announce the addition of Simon Spalding to our board. It’s a hugely exciting time for Blurrt, and his experience will be invaluable as we continue to grow and strengthen the business.

“We know businesses today face a huge challenge in using and making sense of their social data. For us it’s really important that we remain at the coalface of discovery and analytics and invest in our product, so that we can continue to offer our clients the most cutting-edge capability on the market.”