Former Microsoft digital marketing chief to head up Venturefest Wales 2015

Former Microsoft digital marketing chief Allister Frost will lead the line-up of speakers at innovation conference Venturefest Wales 2015.

During his time at Microsoft, Frost was responsible for the “I’m a PC” marketing campaign and has since gone on to set up his own consultancy business advising clients on emerging digital marketing trends.

At the event, which will take place in September at the Swalec Stadium in Cardiff, he’ll explain how businesses can keep up with the likes of Facebook and Twitter.

There’ll also be a series of workshops and seminars on issues crucial to businesses and innovators, including access to funding and ‘how to’ workshops from others who have successfully grown their own businesses.

It’ll see a particular focus on collaboration as well as an emphasis on the medical and photonics industries, with other speakers including Anna Bastek, co-founder of Wolfestone and Voicebox, David Baynes, chief operating officer for the investment company IP Group and Dr Katherine Shelton, development psychologist at Cardiff University.

Partners of Venturefest Wales 2015 include Innovate UK, Welsh Government, Cardiff University, University of South Wales, Finance Wales, Cardiff Metropolitan University, Swansea University and Cardiff Council.

John Francis, chair of the Steering Group at Venturefest Wales, said: “Last year Venturefest Wales attracted more than 700 people through the doors and this year we are aiming to build on this even more.

“The speaker line-up for our 2015 event is extremely exciting with the likes of Allister Frost offering tangible business insight and inspiration to our delegates.

 “The event really is a one-of-a-kind event for Wales as it brings together businesses of all shapes and sizes and connects them with investors and innovators who have the funds and ideas that could take their company to the next level – I’d urge all start-ups, small and medium-sized business owners to sign-up while places are still available.”