Greek first aid tech company settles in Wales

Four Minutes, a Greek company that develops first aid technology, has crossed the warm shores of the Mediterranean to settle down in Wales.

The company, which is named after the time-window to prevent brain damage in someone not breathing, is launching a Welsh arm in a bid to bring its technology to the UK.

While maintaining an office in Greece, the company was looking to expand overseas and applied to the July  2016 cohort of ICE 50 after discovering the programme online.

Founded by Fotini Teneketzi in Athens in 2008, the company is currently in the process of developing specialist first aid technology to help transform the education sector.

The company already works with the likes of Google, BMW, Coca-Cola and Ikea on its technology, and it hopes that participating on ICE 50 will create new opportunities.

“My partner and I were looking for somewhere in Wales to set up and ICE stood out as the perfect place. Much of our business relied on a positive vibe and personality,” she said.

“In fact, we were regular contributors to three Greek TV channels, including a weekly health show called Alpha Check Up. Here in Wales, we were looking for that same atmosphere which we found in the community at ICE.

“The buzz of creativity and productivity suited how we see our business operating – we really felt at home. We’ve hit the ground running since joining in July, picking up a few corporate jobs as well as collaborating with another ICE member, United Motorcycle Advanced Training.”

Fotini continued: “We are excited by the opportunities here in Caerphilly and feel that we have everything we need to grow our business and take it to the next level.”

The next intake of applications for the popular business growth programme has just opened, giving start-up businesses a structured route to sustainability, creating jobs and boosting the Welsh economy.

Successful applicants will be provided with a range of business support, including a full-time desk, a tailored mentoring programme, creative workshops, telephone and high-speed internet access and one-to-one support for 12 months.

Mandy Weston, COO of Welsh ICE, said: “The response to our previous round of applications was phenomenal and we were delighted to welcome businesses such as Fotini’s.

“This year we hope to have a similar level of demand, especially since we recently announced our new space on campus, the Octagon.

“We want to reach out to those who have recently started a business and are finding that working from home is not all they thought it would be. The spirit of collaboration and support at ICE is a testament to how welcoming the community is.

“We would encourage budding entrepreneurs to put their business ideas on paper and apply. With the guidance and support of the ICE campus, it really is possible to start and grow your own business.”

A limited number of places will be available each month for the next 6 months, and businesses from all sectors and industries are welcome to apply.

The closing date for the first round of applications is March 5th, and businesses are invited to submit their ideas to ICE through the website (