Interview: Benno Wasserstein, MD of Box UK

Benno Wasserstein is the managing director of Box UK, a web and software development consultancy that was founded in Cardiff in 1998. We talk to him about his business and the Welsh tech scene.

TD: Tell us a little more about the Box UK business?

BW: Box UK is a web and software development consultancy delivering large-scale websites and software applications. We have an office on Westgate Street in Cardiff where the majority of our team works, and we also have an office in central London. I split my time between the two locations.

We focus on digital transformation; offering services including strategy and planning, user experience and design, consultancy, development and training. Our clients range from the regional to the international, working in diverse sectors from healthcare to automotive and finance to the public sector.

TD: What makes it unique?

BW: Our strapline is ‘simply brilliant thinkers making software brilliantly simple’ and this really sums up Box UK. As digital technology continues to advance, users have come to expect and demand interactions to be relevant, seamless and useful. The experience organisations deliver through their digital channels is therefore more important than ever.

We employ a team of exceptional people – our brilliant thinkers – who apply technical skill and knowledge from all walks of life to ensure that these experiences are the best they can possibly be; providing advice on ways to take advantage of existing and emerging trends to achieve digital transformation goals.

Working with leading organisations across the globe, we place the clients’ challenges at the very heart of what we do and deliver powerful digital solutions to their complex technical problems, in a way that feels smooth, sophisticated and effortless.

TD: You’ve been picking up a number of award nominations recently. What are they?

BW: We’re always really proud of the work that we do for clients and we get great feedback, but it is always nice to have your work recognised by the industry.

We are a finalist in the European Software Testing Awards in ‘Best Test Automation Project’ category for a project we undertook for the British Horseracing Authority (BHA), which is fantastic. It was a challenging project that helped to digitally transform the way race incidents, decisions and penalties are recorded in real time on the racecourse, so that relevant data is instantly accessible to those who need it.

Two of our projects have also reached the final of the UK Digital Experience Awards. Our work with TBC Bank has seen us shortlisted in the ‘Best Omni-channel Experience’ category, while the PDL project we delivered for RS Components has been selected for ‘Best Use of Digital to Improve the Customer Experience’.

Additionally, the Box UK website has received a Silver Award for “Best Visual Design -Function” in the Mobile Features category of the 2015 W3 Awards, which recognise excellence on the web. It is great to see Box UK up there amongst some of the UK’s leading names and brands.

TD: Why is it important for Welsh companies to receive these accolades?

BW: Wales has been embracing the digital revolution with some inspiring digital projects that have come from Welsh companies, and of course any award recognition will help to ensure these successes are recognised.

TD: The technology scene is really taking off in the region. Why do you think this is?

BW: Wales has made great strides in digital transformation. The Welsh Government (through the Digital Development Fund) has been instrumental in helping to drive things forward and has facilitated a greater focus on developing the IT skills of young people, so that they are encouraged to stay in Wales and work in tech companies in the region.

Companies like ours have also supported the growth of digital in Wales as we share our knowledge and best practice. The tech scene in Wales, and in Cardiff in particular is obviously of great interest to us, so it is fantastic to see it continue to grow.

TD: Where do you see yourself in five/ten years?

BW: With digital increasingly integral to the success of organisations, we have a hugely exciting time ahead of us at Box UK. We’re set to achieve significant milestones on a number of high-profile projects while continuing to work with clients across a range of sectors and industries. We’ll also be looking to enhance and develop our service offering to ensure we remain able to serve our clients as effectively as possible; and of course hope to grow our revenue and client list as a result.