Leading Welsh proptech firm gets brand refresh

Cardiff-based design and branding agency Bluegg has completed a full rebrand for Welsh proptech start-up Sorbet, which was previously known as Koherent.

The company, which is set to launch officially next month, wants to transform the way property agents manage communication between tenants, landlords and contractors.

With the platform, estate agencies, landlords and tenants can easily manage reports, appointments and maintenance. In the UK alone, the value of property has surpassed £6 trillion, according to Savills.

Brooke Williams and Richard Wilson, who founded the company, approached Bluegg to create a new brand identity for their new software platform.

Speaking about the news, Brooke said: “Koherent was hugely effective in helping us establish the company as a significant business proposition within Wales and attracting the support we needed to grow.

“But we quickly realised that to stand out in this crowded market place we needed a serious revamp, something fresh and completely new to the industry. We wanted a professional but approachable brand with personality.

“This is where our partnership with Bluegg has really come into its own – the creativity and ingenuity of the team has been instrumental in producing a fresh and exciting look to our product. The new look will appeal to all of those it is designed to help, it is clean, simple and slick – just like the end product.”

Sorbet’s software lets agents, landlords, tenants and contractors raise and monitor maintenance requests and jobs through a single platform. The firm has received equity funding from Finance Wales and employs a team of six.

Tom Lloyd, director of Bluegg, said: “Supporting Brooke, Richard and the team through the design development of Sorbet has made for an exciting and innovative project which has kept the Bluegg team on their toes, as it is a complex brief.

“We came up with a ‘three scoop’ idea to reflect the mix of tenants, landlords and contractors which the platform helps. This area of lettings management is often one which causes headaches for all concerned, with lack of communication and a cumbersome paper trail slowing down the process.

“The new Sorbet reflects the simple, fresh and classic approach to lettings management this platform will achieve through the innovative and ingenious software solution.”

He added: “We were thrilled to have won this commission and really pleased with the outcome of what has been a thoroughly delightful project to work on from start to finish, and wish Sorbet every success for the future.”