Loyalty app Memberoo set to launch in Cardiff

Memberoo, a new loyalty app for people living in Cardiff, is to mark its official launch with a celebratory event that’ll take place in the city on June 7th.

The company is to mark its arrival in the city by hosting a launch event called #somethingbetterishere and offering free ice cream to everyone who downloads the free app.

Held in partnership with leading independent ice cream store Science Cream, the Castle Arcade-based store is currently preparing for high demand from local residents.

It’s one of 14 city centre venues that’ll partner with Memberoo to reward customers with loyalty points. More partners will be announced throughout the year.

Doing away with paper-based loyalty cards, Memberoo provides customers of participating shops, cafes and restaurants with access to a digital reward scheme.

The app has already been a big success in Bath, and Cardiff will be the second city to get access to the scheme. Customers will be able to use the service through their mobile phones.

Cardiff customers who want to receive their free ice cream will be asked to download the free app, create an account or login with Facebook, and click ‘Discover local’ before accepting the offer which will appear enabling them to claim.

Speaking of the launch, CEO Emma Smith said: “We’re thrilled to be able to launch our app with an event in partnership with Science Cream. They’re a fantastic, locally focused business and exactly the type of venue set to feature on our app with the people of Cardiff in mind.

“We’re also really excited to be opening our regional sales and marketing hub in Newport and seeing Memberoo out there generally, bringing the magic of online referrals to the high street and helping people in Cardiff and further afield to reap the rewards.”