Memberoo launch goes down a treat

Memberoo, a new customer loyalty app, launched with a big bang in Cardiff last week.

There’s nothing better than a free treat, and customers couldn’t have agreed more when they were given the chance to test out the app in return for some ice cream.

Customers packed into popular dessert venue Science Cream, one of the first 25 Cardiff venues to partner with the new reward scheme, to get a glimpse into how the app works.

The liquid nitrogen ice creams, which Science Cream is famed for, were in high demand among customers. More than 120 free scoops were distributed to Cardiffians who downloaded and signed up to use the app on the day.

As queues trailed out of the door and poured onto Castle Street, Quench Magazine food & drink editor said: “The launch has been so much fun and we felt like excited children watching our ice-cream being made.”

Over a hundred people attended the event called Somethingbetterishere. Having already established a successful presence in Bath, it’s now coming to the Welsh capital.

It’s bringing a new kind of loyalty to Cardiff, rewarding users for their continued custom at and engagement with their favourite city hangouts and services.

With almost 3,000 users in both locations already, Memberoo CEO, Emma Smith said: “It’s amazing to be in the position to bring our app to the city of Cardiff.

“And we’re absolutely thrilled and delighted that the launch was received so well by Cardiffians who are evidently as keen to support local businesses as we are.

She added: “We’re also really excited to be opening our regional sales and marketing hub in Newport and seeing Memberoo bring the magic of online referrals to the high street.
“Traditional ideas of loyalty are no more, so we’ve created an app that will help draw customers back to businesses again and again as they see the rewards it brings.”