MoneySuperMarket selects ActiveQuote as new income protection insurance partner

Cardiff-based fintech firm ActiveQuote has been chosen by leading price comparison website MoneySuperMarket to power its new income protection service.

This is the first time ActiveQuote will be providing its white-label comparison services to MoneySuperMarket. Customers are able to get both short and long-term income protection insurance policies.

Speaking about the launch of the service, ActiveQuote CEO Rob Saunders said: “We are so pleased that MoneySuperMarket has opted to partner with ActiveQuote for its income protection comparison offering.

“The team at ActiveQuote has worked hard to build an innovative service that provides a simple way for consumers to compare protection products across the market.

“We are incredibly proud to have our product available via a comparison site that’s as well-established and reputable as MoneySuperMarket. It will be a real boost for ActiveQuote, creating 35 jobs within the business, and we look forward to a lasting and successful relationship with MoneySuperMarket in the future.”

ActiveQuote and MoneySuperMarket expect the partnership to attract tens of thousands of customers annually, who will be able to use the comparison technology for free.

The Welsh firm was among several companies to pitch for the partnership. It won the opportunity to provide comparison services based on experience and innovation.

Neal Cross, Senior Commercial Performance Manager at MoneySuperMarket, said: “We are really pleased to be partnering with Active Quote to host our income protection service.

“Its experience in this market will allow our customers to compare and save money on an insurance that gives them vital financial support at a time when they are most in need.

“The UK population generally does not have enough protection, whether that’s life insurance, critical illness cover or a policy that provides an income if they can’t work through illness or injury.

“Mostly it’s a case of ‘It won’t happen to me’, but the truth is that we’re all vulnerable. That’s why we see it as so important to make income protection and other forms of cover as accessible as possible to our customers.”