New Cardiff tech start-up lands six figure investment

Brand new Cardiff-based tech start-up Digital Profile has landed additional investment.

Seasoned telecoms and tech entrepreneur Gile Phelps, who runs a number of successful businesses in Wales, has invested a six-figure sum into the start-up set to launch next month.

Digital Profile is a subscription-based platform where businesses can find talent to fill full and part-time roles directly, instead of paying for recruitment agents.

Headed by Daniel Lewis, the co-founder of TheGenieLab and Blurrt, it’ll initially employ a team of ten covering software engineering, sales, marketing and admin.

He believes Phelp’s investment, his experience in running successful businesses and his knowledge of the IT industry will have enormous benefits for the start-up.

He said: “I met Giles at a networking event, and we spoke about my plans for Digital Profile. Giles immediately recognised the potential and offered his assistance both financially and with the resources he has available to him.

“It’s a fantastic opportunity for the business and for me personally to work with Giles. He has a proven track record in setting up successful companies and adds an extra dimension to Digital Profile.”

Phelps, who owns four tech-focused companies, said: “The potential for the start-up is enormous. It’s a unique service that will disrupt the traditional recruitment industry.

“Like many traditional industries, including estate agents, the internet has changed the rules regarding how businesses and individuals operate.

‘Digital Profile will provide an effective digital recruitment e-commerce platform using bespoke software and digital marketing to promote and enhance user experience.”

“As an employer, my HR managers have spent a lot of time sifting through the CVs of candidates sent through to us by recruitment companies who didn’t meet our criteria.

“Two sides of A4 will provide the bare essentials but we want to know more about the individuals before we invite them to an interview. More importantly we want to know if they have the skills we need and can prove it.

“There are countless examples of companies making appointments only to find that the individual isn’t up to the job. Digital Profile will minimise this risk.”