Newport-based accountancy firm launches cloud division

HSJ Accountants, a leading financial agency based in Newport, has opened a new arm of its business aimed at delivering cloud software products to firms.

The company said that the new venture, called HSJ Strato, will revolutionise the company’s standing in the industry and help it bring the power of the cloud to Welsh businesses.

It’s currently using accountancy package Xero in many of its operations, along with add-on and integrated products that maximise the powers of automation and cloud computing.

While retaining a close relationship with the accountancy side of the business, HSJ Strato will also work with Cardiff-based co-working space Tramshed Tech to get businesses interested in the cloud.

Set up as a diverse business, it’ll work with companies from all industries that are interested in embedding the right technology to take away operational headaches and boost efficiency.

Leanne Owen, partner at HSJ, said technology is at the forefront of her company: “This is a huge step for us as a firm. Business advice and technical expertise are tightly interwoven.

“We believe that helping businesses take advantage of the potential the cloud offers is key to their future growth and profitability. It’s time for accountants to play a broader role in helping businesses reach their goals. HSJ Strato is the future.”

She also commented on the fact that while South Wales has a strong business community, there are challenges around connectivity. Her firm wants to change this.

“We have a brimming business community in South Wales, but some of the infrastructure is lacking in terms of connectivity. It is well-documented that the M4, particularity around Newport, is hindering business growth at present, as is poor internet connections in more rural parts of the country,” she said.

“It is our vision that we can challenge these boundaries by helping businesses in Wales to utilise some of the world’s best cloud-software that will help them save time, money and focus resources on more productive activity.

Ms Owen stressed that this was a long-term investment for the practice. “This is where our sector is headed. Businesses have long used accountants in an advisory capacity, not just for compliance,” she said.

“This is simply modernising the service to ensure that business owners are running their organisations as efficiently and effectively as they can.

“We understand the technological challenges that businesses face, specifically those in Wales. Our mission is help businesses in Wales realise their potential while streamlining operations with an affordable investment in cloud software.”

She added: “From Xero integration to managing CRM systems, to enabling internal communications between office-based and remote workers, to reducing administrative stress.

“We can advise on, implement and sustain the use of software whilst reducing workloads and needless administrative duplication which costs time and money.”