Online learning platform raises £300,000

Online learning platform Careercake has raised £300,000 in a funding round led by the Development Bank of Wales and Sunnybarn Investments.

The Cardiff-based business works with organisations to help their staff develop new skills, build confidence in their careers and solve challenges they face in their working lives.

Speaking about the investment, CEO and founder Aimee Bateman said: “We want to ‘Power Up’ employees so that they feel confident in the workplace, no matter where they sit.

“With this new focus and investment, we felt the time was right to re-brand the platform. This latest round of funding will help us to accelerate the growth of the brand and work towards our goal of becoming the Netflix of career development.

“We are hugely proud of the success that Careercake has had to date and thrilled with the support we have had from the Development Bank of Wales and our investors.”

Aimee explained that the company has been able to enhance the proposition it offers to businesses and individuals as a result of customer feedback.

She said: “We are focused on creating content on the areas people actually face in their career, and the topics that no one else talks about. So for example, how do you pluck up the courage to speak to the MD for the first time, or how do you talk about anxiety with your colleagues?

“The feedback we get from our subscribers is that these are the areas they need help with – learning a new skill is something we’re all faced with but career development is so much more than that, and it’s these areas that often get overlooked in staff reviews or objective setting.”

Technology Seed Fund Manager Carl Griffiths added: “Careercake is one of over 80 innovative technology ventures that we are proud to support in Wales. As forward-thinking investors with patient capital, we understand the challenges of running a growing technology-based business.

“We always work with our customers to develop funding packages that aide continuous investment and evolution. We are particularly pleased to be continuing our investment in Careercake as they further develop their platform to help all employees to power-up and feel confident in the workplace.”