Organ Donation Wales embraces tech with Coup Media

Coup Media and Organ Donation Wales have teamed up to create an app counting down to the introduction of a new Welsh organ donation law.

After the December 1st of this year, if you’ve not recorded an organ donation decision on the NHS Organ Donation Register, you’ll be treated as having no objection to donating any of your organs.

The app, which is live on the Organ Donation Wales website and Facebook page, features a countdown clock and allows users to receive push notifications from once these events draw nearer.

Its aim is to engage social media users with the change in the law, explaining what is happening and when. Still in its launch phase, the app has already seen 1,530 countdowns created.

Paul Shepherd, founder and CEO of Coup Media, said: “We think it’s a great initiative and are delighted to help raise awareness and wanted a cool way to get people counting down to the change in law. Facebook felt like the right approach to reach the audience we wanted to target.

“Stepping away from the actual issue to invite people to countdown to anything was an approach we think made the campaign feel even more relevant.”