Technical agency Yard to create 37 jobs in Cardiff

Technical marketing agency Yard has announced it’s to expand its Cardiff office and create 37 jobs over the next three years as a result of Welsh Government support.

The company, which has an impressive national and international blue chip client base, currently employs 18 people at its Cardiff HQ and an additional 17 people outside Wales.

Assisted by the Welsh Government, the company is hoping to increase its sales by more than 40 per cent over the next three years and double its turnover by 2018.

Incorporated by Paul Newbury and Stephan Briggs in 2006, Yard offers a range of digital services – including analytics, data and insight, search engine optimisation, web design and build.

Web analytics is the company’s key specialism, and it currently provides this service to over 100 companies in the UK and Europe. They include Legal & General, British Gas and Sainsbury’s Bank, among others.

Yard has grown constantly since its formation, and it’s recognised as one of the country’s leading technical marketing agencies. It’s worked with the likes of J.P. Morgan, S4C, Rank Group, B&Q and Penguin Random House.

Ken Skates, the economy secretary,  said: “Supporting digital media businesses that can compete globally and attract inward investment to Wales is a sector priority. I am delighted Welsh Government support will ensure this expansion goes ahead in Wales and will help the company as it embarks on its new stage of growth.”

The new hires will be responsible for acquiring new business and servicing contracts the firm has secured from Rank Group, Virgin Atlantic and Camelot. They’ll also support Yard’s strategic sales strategy for further business growth.

Paul Newbury said: “We are delighted at Yard to receive this support from Welsh Government, which will allow us to drive forward with really ambitious growth plans and recruitment plans.

“By working with local universities and local industry, we can do our part to ensure that we help to grow inward investment into Wales as well as confirming Wales as a centre of excellence for analytical and digital skills.”