Welsh tech firm develops new sports prediction platform

A technology company based in Cardiff is looking to disrupt the UK gaming sector with its new online sports prediction platform.

PredictorBet offers a different proposition to gambling by requiring users to show a certain level of ability and judgement to increase their odds of winning.

With the software, the player has to predict the outcome of a sporting game, such as final scores in a match or final positions in a tournament. The closest predictions win.

Dean Jones, who has spent 30 years working in the gambling sector, said: “The idea came to me when I was working out the weekly scores for work’s football sweepstakes, and chasing colleagues for their subs, and I thought “there has to be a better way to do this.”

Sports fans can predict the results of a variety of games, including the World Cup, Wimbledon, the Ryder Cup, the Rugby Autumn Internationals, the Grand National and Golf Masters.

Players can also tailor the app based on their favourite sports and gaming preferences. Settings include sport, stake, payout and team name. There’s the ability to invite friends to play along, too. 

“It’s a very social but competitive premise, and a “better bet” than traditional bookies, as 100% of the prize pot pays out to punters every game – so if you really know your sport, you’re in with a high chance of a win. As we like to think, it’s educated betting,” explained Dean. 

Now that the platform has been pushed out to the App Store and Google Play, the company will work towards refining the platform with the expertise of its Welsh development team.

Lisa Entwistle-Evans, marketing director of the firm, added:  “Wales is a great location for tech innovation – we went out to tender for the back-end database, front-end website and Android & Apple apps, and all four shortlisted suppliers were based in the principality.

“Now 80% of our technology and marketing suppliers are based here, which is testament to the local talent pool and it’s creativity.

“And Wales is an exciting place to be involved in sport right now too – who would have predicted that Cardiff City would be promoted to the Premier League and that the Cardiff Devils would win the EIHL title?”