Welsh tech start-up builds chatbot for Sport Wales

Cardiff-based tech start-up We Build Bots has created a chatbot for Sport Wales aimed at increasing participation in sport and connecting teams with clubs.

Launched at the start of October, the Facebook Messenger-based chatbot asks users questions about their exercise preferences, such as group or solo activities and indoor or outdoor sports.

The bot then finds the perfect sport for the user and helps them choose a suitable place where they can participate, providing direct contact details.

According to the company, the chatbot will help get more people active and involved in sports, and it’ll provide inspiration through images of local and national sportspeople.

Recent statistics from the National Survey for Wales showed that 3 in 5 adults are overweight or obese, and 32 per cent of respondents confessed to having been completely inactive the week before.

Paul Shepherd, CEO and founder of We Build Bots, said: “It’s great to see Welsh Sport adopting the latest technologies in their quest to get more people active with sports.

“And as a fellow Welsh business, we’re delighted to be involved. Whilst this is a fun, light-hearted bot we hope this proves to be an invaluable asset if more people become more active as a result.

He added: “Messenger platforms like Facebook and WhatsApp are hugely popular. Facebook messenger has more than a billion active monthly users, with over 2 billion messages being exchanged between organisations and the public each month.

“We anticipate a huge demand from millennials and centennials for connecting with organisations and businesses this way and that as a result chatbot use will continue to grow connecting people to information quicker than ever.”

Paul Batcup, PR Manager of Sport Wales, said: “We’re hoping our new chatbot will drive engagement with the OurSquad campaign even higher.

“We launched Our Squad in August to help inspire, empower and encourage more women and girls in Wales to get active and give sport a go, regardless of their current fitness level.

“We’ve already seen some great engagement.  The new chatbot is all about helping women and girls find their perfect sporty match, making it easier than ever to join in.”