Welsh telco hits record turnover

TWL Voice and Data, a telecoms firm based in Cardiff, has announced its highest turnover in more than 13 years of being in business.

The firm, which announced a cloud-based telephony product just a few months ago, has recorded a growth of 160 per cent over the last three years.

This has brought the company’s turnover to £2.1 million, and it expects growth to continue into 2017. By the end of next year, it hopes to reach £3 million.

TWL has been on a quest for growth ever since it acquired Danwood Telecoms in 2012. Last year, the company made its second acquisition with the takeover of JVH Communications.

Andrew Nicholson, managing director at the firm, said: “2016 has been a year of positive change for us. Turnover is at a record-high as well as client numbers.

“Our new cloud-based product, TWL Hosted, has a been a real hit so far; adding substantial momentum to our figures for quarters three and four this year.”

“Other than growth methods such as acquisitions, we have focused on perfecting our customer service which helps our customer retention as well as developing new accounts.”

While the company’s gradual shift to cloud-based solutions has helped it achieve impressive growth figures, Nicholson explained it’s also been challenging to make happen.

“The main challenge has been convincing customers that cloud-based telephony is so much more adept to the modern business’ needs. PBX systems certainly aren’t redundant but most businesses now offer a level of flexible working for staff,” he said.

“Whether it be for remote-based workers, staff juggling work with childcare or businesses with staff in multiple locations; businesses need to be more adaptable when it comes to the needs of staff. A cloud-based telephony product far outweighs a typical PBX system when it comes to this.”

The company has plans to make more acquisitions in 2017, which Nicholson hopes will generate even more growth. “While we plan to make more acquisitions, we are fiercely protective of our culture. An essential caveat of any deal is the integrity of our customer-orientated approach,” he added