30 jobs to be created at Pencoed-based Sony UK Technology Centre

30 jobs are to be created at the Sony UK Technology Centre in Pencoed as part of the development of a new digital media content management division.

First Minister Carwyn Jones announced the news during his visit to the tech giant’s headquarters in Japan on Thursday.

The £1.1 investment in new digitisation technology is being supported by a loan from the Welsh Government, which has contributed to securing the project for Wales.

Sony’s new division will provide customers with the ability to convert their video and media content to a digital format.

Carwyn Jones, the first minister of Wales, said: “Sony UKTEC, one of our anchor companies, makes a significant contribution to the Welsh economy.

“It’s great news that it is expanding and diversifying, and I am delighted that Welsh Government support helped secure this investment for Pencoed.

“It is yet another example of how the senior management team continues to bring new business to the facility, adding yet another string to its bow.

“The investment will introduce new technology to the site, extend its capability and create a new income stream while also providing opportunities for further growth.

“It will not only create new jobs for the area but help secure its long term sustainable future providing a service to customers around the world.”

Steve Dalton OBE, managing director of Sony UK Technology Centre, said: “We are excited to be opening a digital media content division at our site.

“We are living in a fast-paced, technology driven world, where consumers demand instant access to information whether that’s audio or visual in a digital format.

“As such the way audio and visual documents are stored is changing and to keep up ahead of the curve, it’s essential that we are able to offer existing and prospective customers an option to record, store and to provide immediate access to a digital format.

“We feel this expansion will complement the existing services we have on offer to our clients and links closely with our tenants who form part of the Sir Howard Stringer Foundation for Media and Technology.”

Image credit: Ian Muttoo