Cardiff-based Echosec partners with global data specialist

Social media monitoring platform Echosec, which has operations in Wales and Canada, has teamed up with global data intelligence specialist GBG.

The partnership will see Echosec embed its cutting-edge social media search solution into GBG Connexus, a leading DaaS (data as a service) platform.

As a result, GBG customers will get access to a situational awareness platform. It integrates offline identity and social mapping to provide a 360 degree view of an individual or event.

In the case of Connexus, the holistic view created by combining datasets will provide firms with an insight into fully comprehensive, scalable intelligence and rich real-time data.

Josef Thoma, general manager of trace and investigate at GBG, said: “With GBG’s long heritage of working with leading global data partners, our technology constantly evolves to help our clients gain the best possible customer intelligence and stay a step ahead of fraudsters.

“We are delighted to partner with Echosec, whose innovative social media search solution further strengthens our ability to help organisations understand an individual’s true identity when they need to know more.”

Ben Milsom, MD of Echosec UK, said: “We are really excited to continue working in partnership with GBG. Our integration with their product Connexus has created an extremely powerful data visualisation tool, with applications across multiple sectors.

“Within weeks of releasing the product we have already received great feedback about how clients have used the combined solution to successfully combat fraud.”

The integration is already starting to make waves, as GBG has just been shortlisted at the Retail Risk Fraud Awards 2016 for “Most Innovative Online Product” and “Best Newcomer” with the introduction of Echosec’s capabilities into Connexus.