Cardiff loyalty app appoints specialists from Vouchercloud and Groupon

Memberoo, a Welsh retail and hospitality technology start-up, is going strength-to-strength after adding two key appointments to its team.

Following a year of continued growth, the Cardiff-based customer loyalty app has welcomed Daniel Harding from Vouchercloud and Julie O’Reilly from Groupon into the fold.

With more than 17 year’s experience working in technology, communications and retail, they both bring a wealth of knowledge and skills to the young company.

Set to lead the business’s development and sales teams operating across Bath, Cardiff and Swindon, Daniel and Julie will help take the brand to another level.

Speaking about her appointment, Julie said: “I am proud to be working with such a new, forward-thinking brand like Memberoo at its Cardiff base.

“There has been a tremendous response to the app in both locations so far and I am looking forward to working with the team to help drive and grow the business as it launches across the other prime locations in the UK.”

Founded in 2016, Memberoo has over 3,000 users across Bath and Cardiff, with that number set to grow as the company pushes into new sectors and locations across the UK.

Talking about the appointments, CEO Emma Smith said: “After a very busy year, I am thrilled to say that we have recruited two new crucial members of staff.

“We’ve had a successful year as awareness around the brand continues to grow and our team (and the app) is ever developing.  I believe that Julie and Daniel will play a key role in helping the business to accelerate in the right direction.

“They are a great fit with our existing team and their experience will prove incredibly valuable as it will provide us with a fresh perspective. I’m looking forward to seeing what they will achieve.”

She added: “We have grown significantly this year, with the launch of our app in Cardiff and Swindon locations, both of which have been great triumph already.

“Next year, we hope to grow the user base of the Memberoo app even further and reach new locations across the UK – the only way is up.”

Memberoo is a loyalty app, providing exclusive offers to its customers while also helping the businesses it works with gain access to the valuable data they need to drive marketing campaigns and streamline decision-making.