Credas adds new faces to senior team
Credas, a Cardiff-based start-up that creates ID authentication technology, has made a string of notable appointments in a bid to strengthen its senior team.
Launched in May, the company is the brainchild of former GoCompare executive Rhys David. He has more than 15 years’ experience working in technology and innovation.
Since launching, the company has developed a plethora of products and services that allow any business to register and verify people quickly, accurately and affordably.
Kevin Smith has joined that company as Head of Product & Technology, having worked in product development, management and agile delivery for over 20 years.
Having successfully delivered more than 80 products and software development projects – many with million-pound budgets – Kevin complements the robustness, security and scalability of Credas.
Meanwhile, Emma Williams has been appointed as Head of Marketing, joining the company from her position at legal and General. Here, she delivered group protection marketing campaigns.
The high-growth start-up has also taken on two former GoCompare developers, Patrick Pulka and Bleddyn Richards, and has employed Leah Amesbury who has an extensive background in the financial sector.
Rhys David, CEO of Credas, said: “Credas has been launched because we spotted a real need for businesses to be able to prove the identity of their staff and customers in a fast and simple way.
“From registering for a job or opening a bank account, to gambling online or setting up a dating profile, Credas can help speed up this process. It means businesses don’t have to wait around for verification and can get employees and customers through the door much quicker.”
He added: “We believe that Credas’ technology is the best on the market but we needed a good team in place to help the business grow quickly. I am thrilled with the appointments made so far and confident that the team in place will help us realise our potential.”
Credas is a platform designed to cut the time and cost it takes to onboard staff and verify customers, and is the first of its kind in the UK. It enables businesses to verify essential ID documents via an app.
Rhys concluded: “With the introduction of General Data Protection Regulation (GDPR) in May 2018, technology such as Credas will become so important for businesses of all sizes.
“This is because we store the verification data on a highly secure cloud-based platform, providing peace of mind for businesses ahead of the new regulation.”