Leading snowboarding school enlists the support of Welsh tech firm

One of Europe’s leading ski and snowboarding schools has enlisted the support of Cardiff-based tech firm ThinkBooker to design a new online booking system.

New Generation, which operates in seventeen resorts across France, Switzerland and Austria, has been looking for new software to handle its 200 instructors and incoming orders.

It’s currently going through a digital transformation drive to improve customer experience and operational efficiency. ThinkBooker will deliver a bespoke online booking and instructor scheduling system as part of this strategy.

With the system, clients will be able to book lessons using criteria such as date, time, location, age and ability level. The software will work across desktop, laptop, mobile and tablet devices.

There’ll also be a dedicated portal where third-party agents and tour operators can quickly and easily book both group and individual sessions for their customers.

Companies already using ThinkBooker include the likes of the US NFL Franchise, the Jacksonville Jaguars, the Aston Martin Owners Club, global luxury online retail platform Farfetch and Cardiff Airport.

Tom Saxlund, director and co-founder of New Generation, said: “Using the best technology on the market to deliver an unsurpassed user experience, alongside efficient ways of working are key to our strategy of creating a strong community between customers, staff, instructors and tour operators.

“Our new online booking and scheduling system will provide a powerful platform for us to deliver on these aims.

“We spent a lot of time researching and talking to different online booking companies and ThinkBooker stood out as being the right fit for us.

“The enthusiasm and willingness of their team to fully understand our business, our challenges, opportunities and culture, alongside their expertise and ability to deliver a bespoke solution, which meets our exact requirements, fills us with confidence that we can embark on a long and successful partnership together.”

Gareth Rees Jones, managing director of ThinkBooker, added: “We’re really excited to be working with such an established and successful name from the ski and snowboard world.

“Unlike many of the new technology companies who have entered the ski instruction market, New Generation are first and foremost passionate ski and snowboard instruction experts, who have recognised the opportunity to introduce technology into their business in order to improve the user experience for both their customers and to create a real online community for their instructors.

“We are looking forward to working with the team at New Gen to develop and launch the ThinkBooker solution and to working with them long-term to help further grow the business.”