Port Talbot-based tech company announces £5m investment

Vizolution, a company that produces SaaS customer experience technologies, has closed a £5 million equity investment deal to drive growth.

Launched in 2013, the Port Talbot-based firm creates omni-channel solutions that are used by some of the UK’s largest financial services, telco and utility companies.

They help these companies streamline their customer journeys. Over the last few years, the company has tripled its growth and won a plethora of industry awards.

HSBC led the £5 million investment round, along with several other existing shareholders. Most notably, Finance Wales has put £1 million into the growing tech firm.

The Welsh Government investment arm supported Vizolution in several other rounds of investment, which have helped accelerate its growth and put the Welsh tech sector on the map.

It’ll use the funds to expand into the North American, APAC and EMEA markets, and will also increase product development so it can continue delivering innovative solutions.

Bill Safran, CEO of the company, said in a statement: “A significant element of our success has been through partnerships with our customers.

“We regard the investment by one of our major customers, HSBC, as a very strong vote of confidence in the solutions that we are providing to the market.

“We have set ourselves significant growth targets in both in the UK and internationally and this investment from HSBC will help us achieve those targets.

“We are also very pleased to have the continued strong support of Finance Wales who have helped fund our success to date.”

Ore Adeyemi, investment director of strategic innovation investments at HSBC, said: “The Vizolution platform has proven to be a highly successful and innovative solution geared towards ensuring an efficient process and simplifying service delivery for customers in financial services and other sectors.

“We are excited about this investment partnership with Vizolution as they execute on their future plans.

Philip Barnes, an investment executive at Finance Wales, added: “Vizolution has proved to be a continuing success story over the years.

“As an existing investor, we are delighted to help fund the next chapter in their evolution as they expand their product offering into new sectors and international markets.”