Tech advisory firm appoints new manager

HSJ Strato, a tech advisory company, has appointed experienced accountant Jamie Eddy as its new manager to accelerate the growth of its cloud offering.

Just over 10 months ago, the Newport-based company spun out of HSJ Accountants to bring cloud software products from across the globe to Welsh businesses.

Leanne Owen, partner at HSJ Strato, said Jamie will support the company’s continued investment in technological solutions. She said: “Jamie coming on board is a real coup for us.

“His wealth of experience at a relatively young age, partnered with his unrivalled passion for tech, makes him a great addition to the team.”

Previously, Jamie worked for a Bristol-based accountancy firm. The 31-year-old said he’s excited to join the company and help expand its grip on the cloud market.

“Strato is really pushing the boundaries when it comes seeking cloud opportunities and tech within business use,” he said.

“It is exciting being at the cutting edge of seeking out which tech to implement within a business and how these all talk together.

He said technology, particularly AI, is changing everything. “The tech conversion is happening everywhere we look, from talking AI devices in our homes (I’m looking at you, Alexa) to driverless cars,” explained Jamie.

“We have become so reliant on tech that convergence at every opportunity is happening and if it isn’t possible yet, it will be soon.

“The pace it will move at is rapid, too. 10 years ago we were introduced to the iPhone and now we can’t live without a smart device on us at all times. It isn’t the future, it is the present.”

As an independent arm of HSJ Accountants, Strato helps companies implement cloud computing infrastructure to reduce administrative duties and improve efficiencies.

Jamie decided to move to Newport because he wanted to teach dance during his spare time. He said he can bring this creativity and his passion for technology to the firm.

He added: “My aim is to help the business find the best tools for our clients to improve their workflow whilst freeing up more time for those businesses to do what they do best.

“Running a portfolio is a huge passion of mine and I look forward to helping guide HSJ Strato to the forefront of the tech industry in Wales.”