Cardiff Airport unveils new online booking system

Cardiff Airport has implemented a new online booking system as part of a wider £4 million redevelopment of its departure lounge facilities.

Developed by Welsh technology firm ThinkBooker, the facility will help the airport manage capacity in the executive lounges and streamline the way customers make bookings.

The system is a feature of the airport’s main website, allowing customers to book space within the executive lounge easily and quickly through their connected devices.

“One of the most crucial functions that the new system provides is the ability for staff to be able to have full control over capacity within the lounge at any given time; with complete visibility of visitor numbers,” explained the firm.

“It’s a function that was seen as a vital part of improving both operational and customer experience, and a facility previously unavailable to the airport.”

Aimed at improving operational efficiency, the tool comes with a reporting dashboard and airport management portal where officials can view key metrics on lounge usage and revenue.

Gareth Rees Jones, managing director of ThinkBooker, said: “We’ve developed thinkBooker to be a highly flexible, bespoke booking solution that can be tailored to meet the unique requirements of each of our clients.

“In the first few years, it was mainly used within the sports sector but over the last two years, we’ve expanded into other areas of online booking including travel, retail, training and room booking.

“We’re excited to be working with Cardiff Airport to launch the new online booking system for the business and executive lounges.”

Spencer Birns, commercial director at Cardiff Airport, added: “Improving operational efficiency and the customer experience is something that we are continually working on at Cardiff Airport.

“One of the challenges we faced was managing the capacity of our Executive Lounge, which is becoming more and more popular as we increase passenger numbers.

“The thinkBooker system allows our team to more accurately forecast and monitor the usage and occupancy levels of the Executive Lounge, and our customers are able to book and pay quickly and easily on any device.”